A hamburger supposedly flavored with human meat

If you have always wanted to know the taste of the human body but have avoided the stress, the Swedish company Oumph! There’s a solution: plant-based burgers made to taste like human meat.

As reported by new york post the company originally released its unusual burger around Halloween 2021 with a terrifying advertisement on its YouTube channel.

But now, they can add another twist to their (award-winning) plant-based human meat burger. In the summer of 2022, the company received a lion in the Brand Experience and Activation of the Cannes Lions International Festival of Creativity for its meat-textured burger.

The idea itself may not seem to stop, but it has received clear points for its creativity. Another question we must ask, of course, is why? Why would a company want to produce human meat in a hamburger?

Fortunately, Henrik Åkerman, global brand director of Oumph!, has an answer:

As a small brand, we have to be brave and ready to push some boundaries to succeed, and I think this project is a good example of us doing that.

And while the project has received attention from the brand, it is also a message for those who have claimed that the farmed meat does not taste like the meat they are trying to reproduce.

The human flesh-flavored burger won the Silver Brand Experience and Activation Lion at the Cannes Lions International Festival of Creativity.

Tomás Ostiglia, Creative Director of LOLA MullenLowe Creative Agency, the company behind the burger ad, called this:

A statement that most people are tired of hearing and even tired of being disappointed. And of course, one solution is to make an air-based human burger. Courage places a dangerous idea that is 100 percent of the usual symbols.

The idea, Åkerman said, is to show people that all kinds of meat, even human flesh, can be replaced by plants.

The fake meat itself is made from soy sauce, mushrooms, wheat protein, vegetable fats, and “unmatched spices,” he revealed. Inside .

According to Akerman:

Our goal is to change the way people eat, and it is our responsibility to use creativity as a tool to achieve this change.

Accordingly Vegconomist oof, done! He first started his plant pulling pork in his country of Sweden to immediate success, then they began to expand the business throughout Europe, including the Netherlands, Germany and UK.

By 2020, its sales had increased by 400 percent in the UK, and in early 2021, it had expanded beyond Europe to Australia.

In June 2020, they were received by LIVEKINDLY co., and introduced Vegconomist :

Our goal is always to change the food system so that the world can feed ten thousand people by 2050.

Since then, they have also expanded their products, now offering a variety of plant-based foods, including home-made chicken, bacon, beef bites, kebabs and burgers.

The best, says Anna-Kajsa Lidell, co-founder and president for the success of Oumph!, the company hopes that by producing plant-based alternative meats is catching the flavor of the meat they’re based on, but also beautiful. , can provide an alternative for the unsuspecting.

vegan burger that reproduces the taste of human meat
The special burger is made of juice, mushroom, wheat protein, fat and secret spices.

They also spoke about sustainability, health and sustainable agriculture as an incentive for foodies to step out of their comfort zone and try something new. .

According to Lidel:

As consumers become more aware of the use of antibiotics in farm animals, I believe that consumers will make more choices about what they eat.

I think that many people will participate in the cultivation mainly for health, and not for more reasons … to eat more wisely, both for personal health and the health of the world.

The company’s “human flesh” campaign is ultimately just another stepping stone to achieving this goal.

Co-founder, company chef and innovation director Anders Linden described the prospect of creating a beef-flavored burger as “exciting and a little scary.”

This is our last weird way to show that it is possible to produce all kinds of food using only plants.

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