“We are the polar opposite of fast food”

His hamburger is a favorite Barack Obama. It is 100% beef. It has cheese or bacon (or both), and you can add 15 ingredients for free – while other chains charge you even for ketchup–. “We are the polar opposite of fast foodsaid the director of Five men In Spain and Portugal, Daniel Agromayorin an interview given to Customers around the world.

A burger, fries, sauces and a milkshake / FIVEGUYS
A hamburger, fries, sauces and a milkshake

American hamburger chain, which arrived in our country in October 2016 with the opening of Gran Via de Madridthere are 23 businesses distributed between the capital, Barcelona, Seville, Valencia and other Spanish cities. However, there are still many Mexicans who have not tried them burgers and their hotdogs, which can be ordered from Just eat, Glove Y Uber eats.

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Pay almost double for the same hamburger at Burger King/CG


–How is Five Guys different from McDonald’s or Burger King?

— We are at 180 degrees. It’s like Lisbon and Barcelona. We are polar opposites fast food. We do not have ingredients that can join us with that group, beyond the fact that we can share the road.

In the middle of the road, in front of several burger joints, why should users choose the five men?

— Because of us Burger it’s just a fact and if you do as you would do to your mother: with rice too fresh meat. Because you will see how they cook in front of you. Because you can choose ingredients depends on your taste. Because you can see even the cleanliness of the kitchen and the work space. and for music Rock And Roll.

–Does fast food have a good reputation?

— We come from a group of burgers that are very reviled. Who do you ask for a hamburger? fast food, we all have tried this type or that, and may tell you that it is a bad product. We came to break that and show that you can have a good hamburger, with 100% beef, with good bread and bacon first, s cheeses and vegetables you want. Everything is new. That’s what Jerry and Janie Murrell, parents of five boys (five boys), dreamed of when they founded the company in 1986.

A hamburger on a sea of ​​potatoes / FIVEGUYS
A Burger of the Sea Fries / FIVE GUYS

–Since then, the menu has hardly changed…

— It is true. Those letter hardly changed since 1986. The big innovation, and I say this with a bit of irony, is the introduction of the milkshakes (11 flavors that can be combined to taste and add to the vanilla base) twelve years ago. They started giving them because there was no choice sweets and we don’t do the same cafes.

— Do you get hamburgers and hotdogs?

–We have not raised prices since April 2019. We are the only type of development company that does not raise prices. Now we are evaluating it, because the price increase is over. Labor costs are eating up all the margins. The price of meat has doubled. Everything went up. There is a name that hides it after the announcement. Or take out the hamburger Sebastian Yatra (McDonald’s) and you get a 15% increase in price. We do not do advertising or advertising in marquees. To continue to pay our employees better than the competition, we will have to raise pricesbut it will increase a little.

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A man looks at hamburger food at Burger King at Ibiza Airport / CG


— What is your best selling dish?

–We sell more hamburgers hot dog. Usually with cheese and bacon. Or with one of the two. There is also a small group of customers asking for it to be bare.

–The extra star is the fact…

— Yes, fries or chips. He is the best marine. 20kg bags of potatoes arrive every morning. It’s new potatoes. We cook inside peanuts (we are famous for offering roasted peanuts while you wait) because, eat food and taste, the result is very good. You can choose them with a touch of salt or a touch of cayenne.

–And with 15 toppings the possibilities multiply…

–With free choice ingredients, you travel 250,000 maps. Everyone rides it in their own way. When in normal chains they pay you even for a packet of ketchup, we give 15 toppings (vegetables, sauces, mushrooms, lettuce) free and in the price you want. In what other restaurant can you spice up your plate, with ketchup, green pepper and onion, as you wish, and not be charged for it?

–However, you don’t have a chicken burger, something that many customers request. Getting there?

— I don’t think so. The success of Five Guys is that they have stuck to what they originally conceived: to specialize in one 100% cow like the one Jerry did to his mother in one barbecue of Michigan. A fresh beef burger. Handmade meatballs. Bake with care. Well cooked, but juicy. It must be a cow. That’s why I don’t think we’ll see Chicken at FiveGuys.

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Dr.  Carlos Jaramillo / KARIMESTEFAN


— Is the meat from Spanish cattle?

–He comes from a business family that owns cattle in the Sierra de Madrid. We work with them. are brothers Jimenez Barber: do you want more followers?lifelong butchers know the brand Farmingwhich is sold in The English Court.

–You don’t have chicken, but you have a sandwich without beef…

— Yes. Sandwiches are not well known. We have three. Those vegetables, that we do it with the display that you want on the grill. One with cheese and you toppings. And the third is BLT (Bacon Lettuce Tomato), which has eight pieces of bacon. It is very crispy and juicy at the same time. You can’t eat it every day, but it’s great.

–What is the average ticket in Five Guys?

— It is not the information that we help. You take one of our hamburgers, with one or two pieces of meat, and compare it with the special menu of one of the products of fast foodY our average ticket is more. We are usually bigger. Look, we have a small portion of potatoes, we agree that it is for two people. we do not food because our products are very beautiful. A small hamburger costs around 6 euros. The big one, the one that carries everything, from 9.50 to 10 euros.

Burger, fries and drink / FIVEGUYS
Burger, fries and drink / FIVE GUYS

— Do you have many foreign people or countries?

–Some places are biased towards tourists, but most of the 23 restaurants are not. There were five men inside Leganes. we have something else in it Vallecas. In Arroyomolinos. In The engineer Y diagonal line in Barcelona,​​​​ among others. Our customer is the country. Almost a thousand families of Five Guys Spain live are from people here, from people living in Spain.

— There are still people in the village who don’t know you…

Most of the Mexican people still don’t know us. Only a few people visited us. It is also a result of the fact that we are only now in seven cities. For all this, we have the opportunity to conquer everyone carnivores who appreciates the good and the people like it rock and roll. People think that by taking a burger away from home, it won’t be a good hamburger. If they come to five men, they will change their minds.

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A boy with a hamburger / PEXELS


— Which location works best?

— May Day in Plaça Catalunya (Barcelona) is in the top 5 of the 1,600 establishments we have around the world. It’s epic. those of Gran Via of Madrid It is still very strong in sales. At the beginning, when we opened, it sold as much as the square time of New York.

–Five Guys will be in Spain in five years?

–In five years we will have managed to create a category that does not exist in Spain: Better than Burger. It is a small niche, but with good guarantees. With 100% beef. No additives or preservatives. With fresh food. And prepare with love. We will be happy if our customers appreciate the difference and understand why Five Guys is different, more expensive and necessary.

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